The Chrysler Corporation was founded in 1925. In 1928, Chrysler expanded, he established Plymouth and DeSoto brands and also acquired Fargo Trucks and Dodge Brothers Motors and started selling vehicles under those names.
From 1955, the long Wheelbase Imperial was marketed under its own brand, not using the Chrysler name, it was available in base Custom, mid range Crown and top LeBaron.
All 1960-63 Imperials featured a similar space age dashboard with electroluminescent lighting. The steering wheel was squared-off at top and bottom. The 1961 model year brought a wholly new front end with free-standing headlights on short stalks in cut-away front fenders and the largest tailfins ever.
Other Chryslers available in 1961 were;
The base model was now the Newport,
The last year for the Windsor,
The upmarket model was the New Yorker,
The high performance model was the 300F
Engine; 375hp 413 cu in Wedgehead V8